Core PR Skills

This strand of our PR training academy covers all aspects of running highly effective campaigns which deliver positive results for our clients' businesses. The modules include:

PR Strategy
Developing and delivering campaigns which meet business objectives

Client Relationship Management
Understanding customer needs and making sure they are met

News writing and feature pitches
Selling the story with style

Crisis PR
Managing issues, plus case studies - insolvency, product recall, reputation management in the era of blogging and Tweeting

Creativity in PR
Running absolutely fabulous campaigns

A Winning Approach to New Business
Presentations and pitches that answer the brief

Everything You Wanted To Know About Public Consultation But Were Too Busy Leafleting To Ask
Our role and how to manage activism