Conference season

With the party conference season in full swing, it is time for speechwriters to get the pencil's sharpened and start scribbling for all their worth. Rarely is the output of the communications officers scrutinised as much as it is at conference time.

With blanket media coverage guaranteed it is down to the craft of the communications staff to make sure the assembled ranks of journalists have something positive to report.

This is clearly an incredibly fine balancing act with different journalists and different media all pursuing different agendas - and many not being open about it.

Add to this the myriad of blogs, twitter feeds, commentators and interviewees and you can see why the communications adviser has become an indispensible part of the political process.

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