Changing face of news?
Slowly but surely, people have been moving towards a new
approach in the way they access news.
Although the technology has been available for the past few years,
it's only recently that the media industry seems to be using
the internet to its full potential.
Don't get me wrong - I'm not about to herald the death of
the newspaper. Anecdotal evidence suggests that people would rather
read a newspaper on the morning commute or on their Sunday
afternoons.
However, online news sources are becoming the first port of call
for many people. In June, over 95 million users visited the
national newspaper websites of six of the UK's largest
newspaper groups, including the Mirror Group, Guardian News &
Media and News International.
What some organisations have been slow to realise is that it is not
all one way traffic. The assumption seems to be that the average
person needs to be directed to the website via the newspaper /
magazine / programme. In actual fact, the relationship should be
much more symbiotic, with each adding value to the other.
With the technology available to produce and host Podcasts, video
bulletins, surveys, blogs, forums, and social networking sites,
it's the companies which find the most innovative uses that
will benefit.
A great example of this is the mobile phone industry. There was a
time when people would not have thought that they needed a mobile
phone that could go online, play music and take photos. Last year
Nokia sold 200million camera phones and 146million music phones,
making it the world's largest seller of digital cameras and MP3
players.
Only last week, computer chip maker Intel announced that it
expected portable net-enabled devices will grow to 1.2 billion by
2012. And the BBC, which has long been thought of as one of the
forerunners in digital news, has started a consultation on plans to
broadcast BBC TV and radio channels on to mobiles.
The demand for easily accessible and instant news seems to be
rising - will the industry be able to keep up?
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