British Masters Invitational gees up PS
Date Posted: Thu 12th Jun 2008
Paver Smith has been handed the coveted PR brief for the launch of the British Masters Invitational - show jumping's move to modernise its image and exploit its inherent glamour.
The two day event, on 30th July and 1st August at Chester Racecourse, will see 10,000 spectators pack a specially-constructed show jumping arena as the country's leading horsemen and women battle it out.
A curtain-raiser for the Olympic squad, the event is sure to capture the media's imagination.
Account director Jane Woodhead noted "we've helped Chester Racecourse launch its signature restaurant, 1539, and they are delighted with our work. This extension to our brief is proof-positive that we deliver."
