Date Posted: Mon 12th Oct 2009
Wimbledon Greyhound Stadium, part of the GRA Limited group which
operates five tracks across the country, has appointed north west
PR agency Paver Smith to handle its public relations.
The appointment by the London track follows hard on the heels of
the agency's retention by sister stadium, Belle Vue in
Manchester.
A campaign to engage corporate and charity business will sit
alongside brand awareness work and a strategy to encourage people
to update their view of the greyhound racing experience.
Paver Smith Manchester director Denise Mullen said: "The
Wimbledon track delivers a high octane night out, but what some
people might not expect is the level of sophistication on offer.
The track's chef has come from The Savoy and the quality of the
food would easily stand up to competition from other London
eateries. Of course what the others don't have is that amazing
view.
"We're also supporting both tracks with the work they do
to raise thousands every year for the Retired Greyhound Trust which
is dedicated to re-homing dogs once they reach the end of their
racing career."