Blogosphere's values demonstrated
Some bloggers dismissively refer to the the print media as the Dead Tree Press; others, more concerned with building readers than trading cheap shots, focus on disrupting their business model.
Whatever their motivation, it's clear that bloggers have transformed the media landscape - and two examples this morning provide supporting evidence.
First up was the sale of "internet newspaper" the Huffington Post for $315m. Nice work, particularly when you consider that its cost base and operating freedoms make it a very different proposition from its print competitors.
Second, was my pal Nige's rant against an insurer. He points up a key weakness in its product that makes the viral appeal of the article compelling - it's a trap we could all get caught in, after all.
For the insurer concerned the market risks are evident - and no matter that Nige's blog isn't up there with Huffington's.
Never have consumers been so enfranchised and never have PR professionals so needed to be on their toes. Fascinating and enjoyable times, for sure.
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