Block-booking the blockbusters
To our balcony 300 feet above the river Mersey with 150 clients and friends of Paver Smith and Yorkshire Bank.
The occasion? The grand regatta of more than 150 tall ships at the start of their race to Norway.
The vast media coverage of the event was proof again - were it needed - that Liverpool needs to invest in a regular diet of blockbuster events if it wants to secure a disproportionate share of voice over competitor cities.
Time and again we've demonstrated that, when we do something well on a grand scale we garner quite staggering quantities of positive media coverage.
Two in a week, therefore, isn't bad at all (funny how quickly we forget the Open golf when we've got half a million people lining the banks of the river for summat else).
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