Barack v Britney

Peter Lappin

Peter Lappin, Account Manager

There's not a great deal about the American media that I'd choose to transplant to the UK, but wouldn't it liven things up a bit if our political broadcasts shared the same sense of the ridiculous?

The republicans' latest attempt to discredit Barack Obama is bizarre to say the least. The TV Ad juxtaposes images of the democratic candidate with footage of Britney Spears and Paris Hilton on the red carpet.(http://news.bbc.co.uk/1/hi/world/americas/7534662.stm)

The desired message of 'all fur coat and no knickers' is pretty clear, but I'm not sure it hits the mark.

I don't see how broadcasting footage of your rival being greeted by rapturous crowds could possibly strengthen your cause, especially when - like John McCain - you've been accused of lacking any charisma. And at a time when America is more self-conscious than ever about its foreign policy, the fact that these scenes were shot on Obama's world tour makes them even more impactful.

Still, at least it's entertaining. I can't recall a UK party political broadcast that's left such an impression. The Tory's 'New Labour New Danger' poster campaign with those demon eyes remains a lone high point for me.

As for suggesting Obama is the new Britney - couldn't the republicans have looked a little closer to home for an example of a Southern States-export who's gone from celebrated symbol of good old 'merican values to international embarrassment?

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