Bad taste, art or a shot in the foot?

Tom Taylor

Tom Taylor, Account Director

The London 2012 Olympics allegedly stalled in the starting blocks at the hand over ceremony in Beijing recently when there appeared to be a major faux paux in the publicity designed to showcase London's diverse cultural and artistic heritage.

Well, this is the view of many commentators and indeed the view of Prime Minister, Gordon Brown and London Mayor, Boris Johnson.

So what was all the fuss about?

How about an image of Moors murderer, Myra Hindley used in a promotional video, produced by Visit London?

At face value, using Myra Hindley to promote the Olympics may seem to be an odd thing to do. Boris Johnson called the inclusion of the painting in the promo "deeply disturbing". However, like many controversial issues that crop up from time to time, we need to look deeper.

The fact is; it was not using Myra Hindley, per se, but a piece of art by the renowned British Artist Marcus Harvey, which was first exhibited at the Royal Academy in London in September 1997 as part of the exhibition Sensation. It was used in the publicity video to emphasise London's thriving cultural scene.

It was a brave decision by the Royal Academy in the first place to exhibit this work, which at the time caused a storm and was frequently attacked by outraged visitors - one threw ink at it, another eggs. "Unless you tell me it's withdrawn, I'm coming round to the academy and I'm going to stab the first person I see," was one of the threats received by the Royal Academy.

Apparently, according to friends of Marcus Harvey, the controversy surrounding the use of the painting in the promotional video will mortify the man who painted it. Says a friend: "Although he's grouped together with the YBAs (Young British artists) who are well known for their shock tactics and love of publicity, Marcus couldn't be less like that. When he did the painting he felt he was making a serious art work that would provoke discussion about a difficult subject, not outrage."

And this is the point about any piece of art (as debated in by previous blog), it is designed to create debate, and in this case I'm sure that Harvey has not set out to glorify Hyndley. The artist himself has said that, "the whole point of the painting is the photograph. That photograph. The iconic power that has come to it as a result of years of obsessive media reproduction."

Let's not forget that this photograph has been reproduced hundreds of times in the media and has come to signify the terror and outrage which surrounded her terrible crime. Harvey is attempting to continue that debate. Accept it or not, the fact remains that this is one man's statement and it exists in the public domain.

It could be argued that an artist's role is to visualise emotions we find too powerful to explain or face up to, and if so, then Harvey's powerful, if macabre, image is very cathartic indeed.

Spokesmen for the Mayor's office and Downing Street have already condemned the use of the painting in the video and asked for its withdrawal. Perhaps they should have thought to ask the then-director of the Royal Academy, Sir Norman Rosenthal, who argued that Harvey's painting was the single most important work of the Sensation exhibition and fought so hard to include it.

And, by the way, he is not the first artist to court controversy in the art world. Are we therefore now resorting to censorship? We may as well seek out all the risky pieces of art throughout the ages and cover them up or burn them.

Is this not a slice of real life, showing that London is brave, diverse, not scared of controversy, and will not resort to censorship to show a squeaky clean image, unlike the Chinese who substituted a young girl singer the opening ceremony with a picture postcard child because the actual singer was deemed to be too ugly.

So who is right; London or Beijing? Would you prefer censorship and the shock of the real, or a false, sanitised, picture postcard view of the world?

I know which I prefer, despite the outrage.

COMMENTS

No comments added for this entry.

POST A COMMENT