Advantage Paver Smith as they win Liverpool International Tennis Tournament

Paver Smith has volleyed up a match-winning performance by landing the job of promoting the Liverpool International Tennis Tournament.

Paver Smith, the tournament's official PR Partner, will support the promotion and sponsorship development for the popular Calderstones event, now a key fixture of Liverpool's sporting and corporate hospitality calendar.

Anders Borg, tournament director, said the appointment would help boost awareness of the popular event as well as give him access to Paver Smith's extensive network.

"We have attracted the top players to Liverpool, with former Wimbledon champions such as Martina Navratilova, Pat Cash, and Goran Ivanisevic boosting the tournament's credibility.

"Laura Robson, last year's Wimbledon girls' singles champion, was with us this June, and Michael Stich, another former Wimbledon champion, won our main competition. The prospects for next year look very good indeed.

"The tournament captures the community's spirit each year and is being increasingly seen as a major opportunity for top players to warm up for Wimbledon. "

The International Tennis Tournament is also a cornerstone of the largest children's tennis programme in the UK, introducing more than 6,000 youngsters to the sport each year. Primary and secondary schools from throughout Lancashire and Cheshire participate and the 2010 event is expected to be the biggest yet.

Paver Smith director Martyn Best endorsed the agency's appointment, saying: "The tournament is a major part of Liverpool's corporate entertainment scene, and very popular in the build up to Wimbledon. A major focus next year will be highlighting this to more of the top players, and there is some exciting news in the pipeline on the player line-up. One key element in our planning is of course that we have already booked the sunshine."

The 2010 tournament serves up its first match on 16th June through to 20th June.