A turn of phrase

As my turn to blog comes around, along with the nervous cough and sweaty palms comes a need for something to say - like most 18 year olds it becomes difficult to compete with my learned colleagues when it comes to politics, the environment or the economical situation in the third world.

It's also hard for me to sing the praises of Liverpool when every Friday I can't wait to get in my beloved mini and escape from the urban jungle to the peace and quiet of the countryside.

Anyway, I stumbled across a new office craze - "buzz-word bingo". It's a simple game, apparently devised by the underlings in the corporate world to brighten up their week. A simple card is created with anything between 12 and 16 squares - in each square a self selected "buzz word" or phrase is written.

Nothing complicated here... the bottom line is, there's no thinking outside the box needed - just get up to speed with corporate speak and at the end of the day have some fun (did you spot those 5?).

As with normal bingo when your selected phrase is used you simply cross it off. The first to complete the card whispers "office" to the other players (as opposed to house) and wins the agreed prize (and some simple satisfaction). For a sample card visit http://www.extensor.co.uk/buzzword.php. Sadly this corporate "bingo" is all done very secretly and becomes the hilarious subject over a few wkd's after work.

Now here's the twist - what if this was done quite openly? Cards could be created with the overused phrases we really don't like and instead of marking them off with a cross we could put the name of the"culprit".

Would it then be possible to influence each other and prevent the use of the everyday corporate language heard across the UK? Then we'd be able to stand out even more and offer our clients a service that not only works differently, but speaks to people and behaves in a manner unique in the world of PR.

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