Date Posted: Thu 28th Feb 2008
Dr David France, the man behind the Everton Collection, the world's largest and most comprehensive set of football memorabilia, has retained Paver Smith to manage his media profile.
The agency's focus will be on attracting broadsheet interest in the story behind the collection - one man's passion for his club and his battle through personal adversity to succeed in compiling a football treasure-trove.
"As Evertonians this is a dream assignment," said
agency managing director Dougal Paver. "David France has an
amazing tale to tell, as do the artefacts that he has amassed.
Anyone who loves football will want to hear this story."