Sex versus Aliens

Chris Hulme

Chris Hulme, Account Director

The imminent arrival of 'Sex In The City' on the big screen inspired an office debate today about the Brat Pack of the 1980s - and whether one of the actors of that era, Mathew Broderick, qualifies for membership.

Broderick, you'll be glad to recall, is married to Sarah Jessica Parker, who plays Carrie in the new film. He was also the star of 'Ferris Bueller's Day Off', a much forgotten 1986 comedy that I knew I would dislike even as a student with time on my hands. The fact I still paid to watch was a tribute to a great catchline: 'Ferris Bueller: The story of one man's struggle to take it easy.'

I don't know how well these movies stand up today - and should probably hire my favourite 'About Last Night' again to find out - but I remain a sucker for a decent Hollywood marketing campaign. My reasoning is always, if they get the marketing right, there must be something of merit in the film?

Along with at least two other members of the Paver Smith team, I was almost tempted to see 'Aliens Verses Predator 2: The Requiem' during its recent theatrical release. Why? Because I wanted to see HR Giger's monsters run amok around small town America? Not really. I just loved the twist on the original ad campaign - 'In space no one can hear your scream. On earth, it won't matter…'

In the end, we read the reviews and saw sense, sort of. One critic (ouch) wrote: 'A vile, joyless, murky, moronic, amateurish, contemptuous, numbing, unintentionally hilarious, and thoroughly diseased motion picture...a middle-finger to the paying crowd.'

No doubt I will still hire it when it's released on DVD on May 12.

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