10 things about... Barry Gregory

Who would be your ideal dinner date, past or present?
Keith Floyd - he could sort the food, I'd sort the refreshments.

Best example of PR you have seen recently?
Ryanair's proactive steps against a weak Panorama programme - printing transcripts of their conversations online ahead of the show being screened.

If you were an animal, what would you be?
Spider Monkey - I saw some at Tokyo Zoo, hanging by their tails, and would love to see them in the wild.

Which aspect of your career do you enjoy the most?
Writing different copy for a variety of clients.

If your life story was made into a film, who would play the leading role?
Kiefer Sutherland - it wouldn't be much of a leap from his present lead role.

Favourite writer/ columnist?
Pseuds Corner in Private Eye - not a particular columnist but a great swipe at pretentious, unnecessary language.

Print or online?
There's a place for both, it depends where I am.

What do you like most about Liverpool?
The fact that I'm never bored.

If you weren't in PR, what would you do?
Finish my book.

iPhone or Blackberry?
iPhone, but I have a Blackberry.