10 things about... Barry Gregory

Why PR?
An insatiable appetite for client satisfaction, media coverage and Peroni.

What is your guilty pleasure?
Sky High pizza, student deal (they never check my ID!)

If you could have any super power, what would you choose?
X Ray vision. What?

Proudest career moment to date
Securing an interview for Mike Welch, MD of Blackcircles.com, with BBC World Service and a global audience of 83 million listeners.

Best decision you have ever made
To leave my previous career.

PR or advertising campaign you wish you had come up with? Boddingtons' "you look gorgeous tonight, petal" ads. A great example of taking a dull, unfashionable image and using it to your advantage.

Thing you couldn't live without?
Sky Plus.

Most unusual thing you've ever done?
Bathing starkers in a hot outdoor 'onsen' spa in Japan, looking across Lake Kawaguchiko at Mount Fuji, surrounded by several other naked Japanese men.

What would be your desert island disc?
Stone Roses - Stone Roses
.
Twitter or Facebook?
Facebook. Twitter requires a lot of attention to be worthwhile and I'm too busy obsessing elsewhere.