10 things about... Martyn Best

Why PR?

Quite simply because in early 2006 Dougal asked if I would help him establish Paver Smith- and off we went and did it.

Why that and PR, rather than one of many other opportunities - clearly the always improving quality and exuberance of our team, which keeps even Dougal and I on our toes; the vibrancy, change and challenge of growing a thriving agency; and of course the fun and banter that we have each day.

What is your guilty pleasure?

Chocolate - and sadly not the calorie free stuff.

If you could have any super power, what would you choose?

Teleportation - what a great way to miss the queues

Proudest career moment to date

With Paver Smith, it was probably bringing the Harlem Globetrotters to Liverpool last year. Business-wise it was probably growing my first business, Plastech Extrusions, though the last recession and to a successful sale in mid '90's.

Best decision you have ever made

Realising that there's little substitute for hard work and graft - first learnt prior to Chartered Accountancy exams, but after A levels ! Spot the difference.

PR or advertising campaign you wish you had come up with?

I always believe that creativity should relate to the product and give a rousing and memorable connection, so decades on, the Milky Bar Kid still resonates strongly, which brings us back to question 2.

Thing you couldn't live without?

Chocolate, beer, wine, kids, Everton, i-phone.

Most unusual thing you've ever done?

Lived in England whilst pretending to be French for 3 weeks - a long time ago, one idyllic summer - don't ask!

What would be your desert island disc?

The Lamb lies down on Broadway - Genesis. It's a double album, so a minor cheat, but full of great songs and a flowing tale.

Facebook or Twitter?

Facebook at home, and Twitter at work.