Grow your own
Constantly developing and growing your
product offer is crucial to sustaining competitive advantage,
argues Michael Sluming.
As anyone with an internet connection will know,
news websites are increasingly offering video content as an added
feature to written stories.
In recognition of this at Paver Smith we are now offering clients the
opportunity to film their press releases for us to send to TV
programmes and news websites. We call it PRTV.
For about half a day's work we can supply a
fully edited, broadcast-quality video which will attract a whole
new audience to your news.
Broadening your product offering is something all
successful businesses must do and this is the case with one of my
clients, the Grosvenor Pulford Hotel
& Spa.
The privately-owned, four star hotel is home to
the £1.5 million Karma Spa, which has already caught the
attention of journalists at OK Magazine and Marie Claire.
The Karma Spa is currently developing its own
range of signature products and treatments using the expertise and
industry knowledge of spa manager, Amy Nelson.
Not only does this set the spa apart from competitors, it also
means they are fulfilling a role once occupied by third parties and
reaping the rewards financially.
Perhaps, in times of economic turmoil, it is more
important than ever for businesses to be thinking strategically and
exploiting their in-house capabilities.
COMMENTS
No comments added for this entry.
POST A COMMENT
