Chris Hulme

What do you like most about your job?
My kind of people and the 24/7 nature of the job; there's always something going on that affects our clients.

2. What is the best example of PR you have seen recently?
You see things everyday but the big winner so far this year has been the Olympics. Before the games the brand was devalued by drug scandals. People questioned the wisdom of corporates spending millions on sponsorship. Beijing restored some glory, delivering a magnificent global spectacle. The Bird's Nest stadium is an architectural wonder and I was bowled over by the good grace and commitment of the athletes, especially in the events that I know nothing about, like equestrian eventing. Inspiring people, without fake tears. GB's Lisa Dobriskey just missed a medal in the women's 1500m final, finishing fourth. The most intense disappointment was written all over her face but she still held it together when interviewed straight afterwards; respect.

3. Where is your favourite place in the world that you have visited?
San Francisco. It's chilled out, has genuine downtown neighbourhoods and celebrates its ethnicity and diversity. I could go on - rich literary and music culture; world class universities; the absence of skyscrapers; the Golden Gate Bridge; the hills and the fact the Pacific is usually just a glance over your shoulder away - see it all before you die. I lived in the city one summer as a student and was instantly at home.

4. What do you do to unwind?
Sleep.

5. What are you currently working on?
The results of the Legal 500 survey of business law. Our client DLA Piper had another outstanding year.

6. What is the best experience that working in PR has given you?
You can't beat a good party and the launch of The Vincent, Southport, which we handled earlier this year, was outrageous and irresistible fun.

7. What are you doing this weekend?
The usual…. worrying about the exit strategy for Afghanistan; my ironing.

8. What are you reading at the moment?
The Road - Cormac McCathy. The story of a father and son caught up in the aftermath of an apocalyptic event. It sounds bleak but somehow isn't. I guess it's about how a father's love for his son survives, even when the world has gone to hell.

9. What is your most prized possession?
Back issues of the magazines and newspapers that I wrote for earlier in my career.

10. What is your favourite quote?
"Which is the greatest pleasure? To crush your enemies. To see them driven before you. To hear the lamentations of their women." Conan The Barbarian