Barry Gregory

1. What do you like most about your job? The variety of my clients and the people I work with.

2. What is the best example of PR you have seen recently? Following Sir Alex Ferguson's comments about his side's "conference-style" defending against Liverpool, Conference sponsor Blue Square has offered £10,000 to any side with a better defensive record than Man Utd this season. A great piece of opportunist PR and a positive outcome for the teams in the league.

3. Where is your favourite place in the world that you have visited? Greenwich Village, New York. The term 'multicultural' was surely made for this city. The Village is a cool, mixed-bag of posh and scruffy and a great place to spend a day just walking around.

4. What do you do to unwind? Go to the pub or go for a walk.

5. What are you currently working on? The launch of two new organizations - a new business by iconic Liverpool shipping company Bibby and a unique co-operative for high street lawyers, the Nationwide Solicitors Alliance.

6. What is the best experience that working in PR has given you? Having lived away from the city for a number of years, the opportunity to work in the centre of Liverpool during culture year is 'well boss'.

7. What are you doing this weekend? Travelling to the North East for a good friend's wedding - fingers crossed, Sean & Annie!

8. What are you reading at the moment? Stone Cold by David Baldacci.

9. What is your most prized possession? Neville Southall's underpants from his testimonial match against Celtic in 1995. (They were 'purloined' before the match, hence no unsightliness)

10. What is your favourite quote? Life is far too important a thing ever to be taken seriously (Oscar Wilde)