Matthew Robson

1. What do you like most about your job?
The diversity of the workload is definitely something that I enjoy most about my job. Although I think I'll opt for the real sense of teamwork that exists within the office, something which has definitely made an early impression on me.

2. What is the best example of PR you have seen recently?
Slightly controversial maybe… but I think that Warner Bros' exploitation of the late Heath Ledger's "Joker" character in "The Dark Knight", helped gain the film considerably more coverage than had originally been anticipated. I think playing on his undisputed "performance of a lifetime", and using his character in almost all of their marketing material, may just have led a few sheep down to the pictures!

3. Where is your favourite place in the world that you have visited?
Tough one, all for different reasons, but it'd be between New York, Rome, Ibiza or Cuba.

4. What do you do to unwind?
If I'm by myself I'll usually watch any type of footy or classic film. If not, I'll be off out somewhere with my friends or girlfriend.

5. What are you currently working on?
I'm currently working on a number of different creative jobs, which include clients such as the Vincent Hotel and the Liverpool BID re-election campaign. The importance of the BID campaign has really stood out for me, due to their vital role in the significant improvement of our city's business district.

6. What is the best experience that working in PR has given you?
The best thing about working on the creative side is being able to use my mind in ways that I wouldn't be able to in other jobs. Plus the freshness and constant change of each day means that I literally get to learn something new on a daily basis.

7. What are you doing this weekend?
I'm missing out on Creamfields this year, but I'm going to watch the Reds, and hopefully another master class in the art of finishing from El Niño.

8. What are you reading at the moment?
Dan Brown's "Angels & Demons", but I'm lining up "El Diego" for my next read.

9. What is your most prized possession?
Without doubt my family and friends.

10. What is your favourite quote?
Too many to mention, but I'll settle on the best …"You'll Never Walk Alone". (Nil Satis Nisi Optimum would have been the obvious career-enhancing choice - Ed.).