Dan Gerrella

1. What do you like most about your job?
I really enjoy the constant variation. No matter how much you plan ahead, every day is completely different.

2. What is the best example of PR you have seen recently?
The "Who are you going to support" campaign by the BBC prior to Euro 2008. The tournament could have been badly received due to the lack of involvement by the home nations but thanks to the build up I think people have really enjoyed it.

3. Where is your favourite place in the world that you have visited?
Probably the Whitsunday Islands, off the east coast of Australia. Aside from the various amazing white sandy beaches and diving on the barrier reef, one of the best things was going to sleep on the top deck of the boat. Looking up and seeing all of the stars shining bright while you're drifting in the middle of the ocean was awesome.

4. What do you do to unwind?
I've just started learning to play the guitar so I tend to get that out in the evenings and attempt some songs.

5. What are you currently working on?
I've been working on a proposal for a property developer that reinvests its profit into neighbourhood renewal projects and social housing which is a great USP to have. One of my other clients is starting to work on its plans for a large regeneration project which is really interesting, in part because of the scale of the scheme.

6. What is the best experience that working in PR has given you?
There's a couple of things I could put in here, but I have to say that going to see Spurs play Everton at Goodison last season was pretty good. The game was rubbish but the hospitality lounge was well worth the visit!

7. What are you doing this weekend?
I'm going away next week, so I'll be busy packing!

8. What are you reading at the moment?
I've just finished 'Boiling a frog' by Christopher Brookmyre. It's quite a funny take on the media industry with some political satire thrown in for good measure.

9. What is your most prized possession?
Away from the obvious, like family and friends I'd have to say the great set of Lord of the Rings books my girlfriend got me for my 21st. They're illustrated hard backs and highly collectable editions - almost too good to read!

10. What is your favourite quote?
"A work of art is never finished, only abandoned" - I like the suggestion that something can't necessarily be finished - it seems to leave room for improvement