Paver Smith and digital marketing agency iprogress have formed a strategic partnership and have relocated to our Old Hall Street headquarters in Liverpool.
The move sees the two businesses working jointly on integrated campaigns for a number of clients. It follows a number of years of close working relationships and some recent joint client wins.
Paver Smith managing partner Jon Brown said: “The move enables the two agencies to work more efficiently together and to share learning. Paver Smith’s PR and content creation expertise, aligned with the digital expertise offered by the iprogress team, creates a compelling proposition.
“A significant part of our revenue is already accounted for through traditional creative services, including print and advertising, and this move enables us to effectively bring digital and web services in-house.
“The next 12 months will see significant growth in this area of our business as we offer our new digital resource to existing PR clients and an integrated full service offering to new clients.”
iprogress was formed four years ago by Peter Aland and Darren Walker. It now consists of a team of four developers and designers and counts Navman Wireless, Merseytravel and Liverpool Vision as clients.
Aland, pictured, said: “Clients are unquestionably looking to rationalise marketing activity by using one agency for all their needs. We have a great track record working with Paver Smith and see this as a natural next step in that relationship.”
Paver Smith’s existing creative team is six strong and counts retail food giant SSP – operator of brands including M&S Simply Food and Whistlestop – amongst its clients.
Brown added: “Our relationship with iprogress means we can offer a seamless and integrated approach to clients requiring the full panoply of marketing services – PR, traditional print creative, digital and social media.”