Landis + Gyr

Case study: Landis+Gyr

The issue: Landis+Gyr is the UK's leading developer, manufacturer and supplier of metering products. The company has invested more than £10m in smart meters, which have the potential to help reduce domestic carbon emissions and fuel poverty. The meters provide householders with real-time information about their energy-usage in monetary and kilowatts per hour terms, which will encourage people to maximise energy efficiency. The technology also offers numerous benefits for energy retailers as it'll eliminate the need for physical meter readings and help improve energy management.

The objectives: Landis+Gyr objectives in 2008 include:
· Keep Landis+Gyr front of mind for decision makers in the utilities/energy sectors
· To position Landis+Gyr as a smart metering solutions partner, capable of responding to whatever the UK market requires
· Use thought leadership articles to encourage debate in the industry and raise awareness of the benefits of smart meters

The results (first quarter 2008): PR activity has focused on securing in-depth feature articles (predominantly feature ideas that we've suggested to the media) in key utilities and energy trade media.
· Secured seven articles
· Created more than 190,272 opportunities to see
· Generated £38,880 worth of editorial coverage
· Generated a 324% return on investment