Rule by vocal minority is upon us
It's amazing what exercises people these days.
Don't like people's perfectly lawful right to go fishing? Then line up a few other small-minded, intolerant fanatics with nothing better to do and you've got yourself a lobby group.
Catch your opponents on the hop and chances are you'll have a clear run at influencing an unquestioning media, legislators concerned only with perceived public opinion and a gullible public. Before you know it you're in the ascendancy and politicians are actually debating restricting long-held freedoms.
If you don't go fishing chances are you won't care, but you should: democracy and society are being imperilled by small groups of highly organised minority interests that know how to manipulate the levers and pulleys of power.
And if you're in business that poses a very real threat indeed. Happily, of course, trade organisations and individual businesses have rapidly got wise to the antics of the rabid few and are now much savvier in reinstating a modicum of levity to the debate. They are supported by PR professionals whose skills ensure that their arguments get a fair shout among the media.
Private interest groups are proving more adept, too - particularly in the arena of field sports, who have managed successfuly to tilt public opinion back their way and curb the excesses of Swampy and his mates.
But for businesses in all walks of life the need to be vigilant has never been greater and the challenges this poses to PR professionals never more real, too.
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