Who would be your ideal dinner date, past or present?
Lady Gaga. I went to see her perform at the O2 recently and she was fantastic. Behind the outrageous costumes and "divaesque" behavior, I am sure she is just a normal girl with an interesting life story.
Best example of PR you have seen recently?
As much as I don't want to say it, I think the "Go Compare" adverts are pretty clever. The jingle is so catchy that it has become common discourse around the country.
If you were an animal, what would you be?
A cat. They have no worries in the world and just sleep and eat. It sounds puuurfect
Which aspect of your career do you enjoy the most?
Being presented with challenging projects which require you to deliver fresh innovative ideas on a daily basis.
If your life story was made into a film, who would play the leading role?
Jennifer Aniston. She is an ambitious and talented actress who is also able to inject plenty of humor in to her craft.
Favourite writer/ columnist?
Charlie Brooker.
Print or online?
Many people would argue print is more important but the way we access news today is so varied that we should not underestimate the importance of online media.
What do you like most about Liverpool?
Liverpool has a great spirit and a beautiful waterfront. I left for a few years but I always knew I would come back.
If you weren't in PR, what would you do?
Something in education, perhaps teaching mature students.
iPhone or Blackberry?
The iPhone. It's not just a phone, it's a lifestyle choice!