Who would be your ideal dinner date, past or present?
General Franco, because I'd want to find out what happened to him as a nipper than turned him in to such a nasty, repressive little man.
Best example of PR you have seen recently?
Check out our delicious file at the foot of this page: there are loads of them, every day.
If you were an animal, what would you be?
Today I'm a ant-eater: all snuffly and in need of constant food.
Which aspect of your career do you enjoy the most?
The constant variety. Oh, and every day's a school day.
If your life story was made into a film, who would play the leading role?
I'd have a go at it, I think - always fancied getting myself on celluloid. It's fair to say that it would lack a certain critical acclaim, mind.
Favourite writer/ columnist?
Benedict Brogan in the Telegraph is good value.
Print or online?
Room for both - it all depends on your physical context.
What do you like most about Liverpool/ Manchester?
Both cities have world class curry houses. That is always a good thing.
If you weren't in PR, what would you do?
I'd captain the British fly fishing team. Obviously.
iPhone or Blackberry?
Blackberry. I like things simple.