10 things about... Tom Taylor

Who would be your ideal dinner date, past or present?

James May - my wife reckons we are one in the same! (Yes he keeps all his spanners and sockets in size order, just like me!)

Best example of PR you have seen recently?

Alfa Romeo's plan to flood the new Alfa Giulietta http://www.alfagiulietta.com/ into numerous car hire depots across Europe

If you were an animal, what would you be?

Cheetah - fast cat!

Which aspect of your career do you enjoy the most?

Making clients happy

If your life story was made into a film, who would play the leading role?

Al Pacino - his performance his 'The Godfather' trilogy was epic. Try also 'Scent of a Woman'; inspiring, especially the speech at the end!

Favourite writer/ columnist?

Jeremy Clarkson - he's a hoot and his views on the nanny state are priceless!

Print or online?

Both. Can't beat a really good quality print job - great car mags with evocative imagery. On-line has its important place, though, for instant access and immediacy

What do you like most about Liverpool/ Manchester?

Liverpool 5, Manchester 3

If you weren't in PR, what would you do?

Race cars!

iPhone or Blackberry?

As my Blackberry is unreliable and not very good for viewing images - I guess iPhone!