10 things about... Matthew Robson

Who would be your ideal dinner date, past or present?

Tough one, but it'd be between Abi Clancy or Georgie Thompson (for her sporting knowledge of course). I'll go for Abi.

Best example of advertising you have seen recently?

Off the top of my head I'd probably go for Man City's illustrative "Top 4" campaign. Brash, bold and provocative. Some football fans said it represented everything that is wrong with football, but there's nothing quite like getting up Fergie's (red) nose... so it's all good in my eyes!

If you were an animal, what would you be?

A hyena. Not afraid of taking on a challenge and I'll be found laughing whilst I'm doing it.

Which aspect of your career do you enjoy the most?

Learning something new every day and meeting people from all walks of life.

If your life story was made into a film, who would play the leading role?

Some of my mates would say Lillo Brancato Jr, who played 'C' in A Bronx Tale. Apparently I look the spit of him!

Favourite writer/columnist?

Andy Hunter, obviously. He's a demon on the decks too... so I've heard.

Print or online?

Online.

What do you like most about Liverpool/ Manchester?

Liverpool - The people and their passion for the city. Manchester - Selfridges.

If you weren't in PR, what would you do?

Possibly something football related, but not on the pitch unfortunately.

iPhone or Blackberry?

iPhone.