10 things about... Luke Smart

Who would be your ideal dinner date, past or present?

Martin Luther King, he was an incredibly inspirational speaker and it must have taken an enormous amount of courage to make a stand the way he did.

Best example of PR you have seen recently?

The new queen of shameless self promotion, Lady GaGa, her outfit at the Brit awards led to front page coverage across almost all of the national newspapers - the Times and Telegraph even ran 'style guides' on how to emulate the look.

If you were an animal, what would you be?
An owl, my brain rarely switches off and I'm often awake into the early hours…plus I can turn my head through almost 360 degrees!

Which aspect of your career do you enjoy the most?
The varied and fast moving nature of PR means that your job is never dull; it keeps things interesting and enjoyable.

If your life story was made into a film, who would play the leading role?
James Dean, the forever young icon of 1950s cinema.

Favourite writer/ columnist?
I couldn't pick just one but the book I've probably read the most number of times is Tolkien's behemoth, The Lord of The Rings.

Print or online?
Online is better for keeping on top of breaking news during a busy working week.

What do you like most about Liverpool/ Manchester?
The best thing about Manchester is that it's such a vibrant, lively and eclectic city - it's a fantastic place to live and work.

If you weren't in PR, what would you do?
I like to keep busy so I'm going to go with a circus ringleader, keeping all my acts in check and generally calling the shots.

iPhone or Blackberry?

Would it be wrong to say I have both? - Blackberry for keeping on top of work emails when out and about and iPhone for personal use.