10 things about... Joanna Bishop

Why PR?
Every day is a completely new challenge - it is just never going to get boring! I also love spotting people reading an article that I have helped to generate.

What is your guilty pleasure?
Dipping chunky bread into olive oil and balsamic vinegar - this doesn't seem too radical but I do it far more often that I would admit to!

If you could have any super power, what would you choose?
The ability to move from one place to another instantly - imagine how much time you would save!

Proudest career moment to date
Working on a campaign which got thousands of children to take part in an inventing competition - some of the ideas were priceless!

Best decision you have ever made
Moving to Liverpool to go to University - I loved it so much I just couldn't move away again.

PR or advertising campaign you wish you had come up with?
Compare the Market's 'Compare the Meerkat' campaign.

Thing you couldn't live without?
My family and friends have to top this list, but my car comes a close second!

Most unusual thing you've ever done?
A skydive from 10,000 feet

What would be your desert island disc?
Anything with a funky beat that you can dance to!

Twitter or Facebook?
Facebook