10 things about... Steve Sanders

What do you love most about your job?

Finding out what makes our clients' businesses tick and being the fire warden

How do you like to unwind?

I try to put in a few miles on my bike at weekends, following Everton isn't always that relaxing and I read a lot.

What is your favourite film and why?

Where to start? OK, The Bicycle Thieves because it is really moving and beautifully shot.

Favourite headline?

Phew, what a scorcher

If you found a Genie's lamp, and you were granted one wish, what would it be?

Healthy longevity

What is your proudest PR moment to date?

My last piece of coverage

Biggest adrenaline rush?

Being sat on Saturn 5 would take some beating I should think

What's caught your eye in the PR world recently?

The impact of the coalition Government's cuts and the response of various parties is epoch defining

TV or radio?

Radio: the pictures are better.

Sweet or savoury?

Savoury