10 things about... Michael Sluming

What do you love most about your job?

The variety - both in terms of the clients I work on and the different jobs I have to do for them. One day I'll be doing a press day in London, the next doing a site visit with journalists in a field in Gloucestershire. Every day is different.

How do you like to unwind?

The usual - spending time with friends, decent book, bit of cooking.

What is your favourite film and why?

Hard to say - I really enjoyed A Single Man and Precious earlier this year.

Favourite headline?

"No parking. Unless you're a dead hedgehog" from a recent Metro. Accompanied by a lovely picture of a dead hedgehog with double yellow lines painted on it.

If you found a Genie's lamp, and you were granted one wish, what would it be?

To always be in my early twenties.

What is your proudest PR moment to date?

Seeing Lunya go from an empty shell of a building to a successful restaurant and deli and knowing I played a part in that.

Biggest adrenaline rush?

I am too laid back for adrenaline.

What's caught your eye in the PR world recently?

BP's handling of the oil crisis was pretty eye catching but for all the wrong reasons.

TV or radio?

TV

Sweet or savoury?

Sweet.