'snow time for failure
Poor old Eurotunnel: things must have been desperate to dust down the line about 'the wrong type of snow', says Dougal Paver.
It's up there with 'leaves on the line' as one of the most famous and derided excuses in the history of UK public relations.
And yet Eurotunnel could think of no other reason but to blame the wrong type of snow for three days of miserable on-track performance - and just as woeful crisis PR, it seems.
And, as is so often the case, it wasn't just the PR line that did for them, but the on-the-back-foot handling of the crisis that spawned it.
I have a sneaking suspicion that this one will enter the PR text books as a perfect case study of how not to handle a crisis. Pity the poor PR head, ruined Christmas in prospect, who has to explain to the CEO how it all went so horribly wrong.
Or maybe that's the chief engineer's job...
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